5 Reasons Why Your Organization Needs Cinematography, Animations, and Photography!
Famous marketer Neil Patel said, “Product videos can increase purchases by 144%.” People are visual and need to see explanations. That is why animations are so critical in determining your organizational value to customers. You can customize voiceover to create the mood and capture audience attention.
According to Google, “Almost 50% of Internet users look for videos related to a product or service before visiting a store.” Organizations don’t realize that cinematography can take your company to the next level. All of the best Fortune 500 companies all have videos in their marketing arsenal. The top companies know that people are hooked seeing images. That’s why certain social media platforms are growing in popularity such as Instagram.
Casey Neistat one of the most popular people on YouTube has been constantly hired by large brands to create fun videos. These videos portray company cultures which entice potential customers to buy their products or services. Those videos that he created were viewed by millions of people. Why were these videos successful? People love originality and he brings his life experiences to the forefront of storytelling. He has a fantastic team that helps him produce high quality cinematography and photography. The results show and his name is known to the masses. Let Smartlytics be your team to take you to the next level of success.
3. Video Thumbnail
Search Engine Journal once said, “Having a video thumbnail in the search results can double your search traffic.” Search engines prioritize brands and having a reputable brand can have a positive outcome on revenues. People need to know what your product or service does. They don’t want to just read what you do, they want to see what you do as well!
4. Organic Traffic
Video drives a 157% increase in organic traffic from SERPs (Wordstream, 2018). If a brand has video in their strategy then it can help their search engine results significantly. When people search for your company on Google, video shows up on the first page of search. It would be wise to incorporate video to increase your organic traffic footprint.
5. IP Traffic
Video will represent 82% of all IP traffic in 2021 (Business Insider, 2017). The future attention of consumers will be on video. People are spending more money each year on new phones. More social media apps are constantly taking the attention of young people.
As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds (Statitsa, 2018). Future customers for your organizations are found on these social networks. Wouldn’t it be wise to invest in these networks by having high quality videos? The future existence of your company will depend on smart tactics to attract clients. Smart solutions could be found with Smartlyics.io and we can help you each step of your marketing journey.
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